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How to Use the All Insights Page to Measure Content Impact

Step by Step guide to analyzing website visitor data to optimize your content and marketing for ideal audiences

Leadsourcing Team avatar
Written by Leadsourcing Team
Updated yesterday

Overview

Use the All Insights page to review the characteristics, behavior, and segments of all your website visitor opportunities. This helps you verify that your marketing and content efforts are attracting the right audience.

Requirements

❕ Make sure you have:

  • Access to your Leadsourcing account and the All Insights page under your website tracking section

  • At least one website tracking active and connected

1. Total Visitors Identified

  • What it shows: All website visitors detected by QualifyAI within the chosen time frame

  • How to use: Provides a top-level summary of your reach and traffic quality

2. Industry Segmentation

  • What it shows: Distribution of visitors by industry type

  • How to use: Check that the industries of your visitors align with your target customer profile.

Tip: If you see too many visitors from irrelevant sectors, consider refining your website content, targeting, or campaigns to attract better-suited prospects

3. Country Distribution

  • What it shows: Percentage breakdown of visitors by country

  • How to use: Verify that you’re reaching the geographies important to your business.

Tip: Adjust content, ad targeting, or SEO focus if the geographic mix isn’t matching your goals

4. Employee Number Distribution

  • What it shows: Size of visiting companies by employee count

  • How to use: Make sure your website is drawing in companies of the right size for your product or service.

Tip: Update your messaging or campaign settings if needed to appeal to larger enterprises or smaller organizations as required

5. Most Visited Pages

  • What it shows: Pages on your website most frequently visited by identified opportunities

  • How to use: Ensure your most valuable or strategic pages are receiving the most engagement.

Tip: If not, improve your navigation, site design, or internal linking to guide key targets to the content you want seen

6. Visitor Trend Analysis

  • What it shows: Day-by-day trend of website visits within the time range

  • How to use: Monitor spikes, drops, and trends to time your outreach and assess campaign effectiveness.

Tip: Look for correlations between promotions or new content and increases in visitor engagement

7. Setting Up Notifications and Integrations

  • What it shows: Options to configure notification channels and connect your data to external systems

  • How to use: Set up alerts so you’re notified instantly when priority companies visit.

Tip: Use integrations to sync insights with your CRM, Slack, or other tools for streamlined follow-up and reporting

Tips & Best Practices

  • Regularly check industry, country, and company size data to align your audience targeting

  • Focus on improving traffic to strategic pages for better engagement and conversion rates

  • Enable notification channels to get timely updates on key visitor activity

  • Use integrations to boost your sales and marketing workflow with actionable data

Support

Contact support if insights do not match expectations or if you need help setting up integrations. The All Insights page ensures you are always marketing to the right audience and seeing the performance of your website visitor identification in real time

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